Instinct and passion. This is the root of authenticity.
Everyone knows the spin, so no one pays attention. Flashy ads rely on an overdone 'wow' factor that has lost its lure.
Smoke and mirrors.
We crave transparency. We want to interact and know we're buying from real humans. We want to be friends.
Real is a complex word but we need it now more than ever.
Remember pre-Internet romance? We do. Anything worthwhile takes longer.
Our cultural approach connects to community, the next generation of leading voices in style, creativity and depth.
Time to contribute to the movement.
Our contradictoriness, our complexity, our strangeness, our possibility.
Kate + Glori